Rockfreaks.net

Somersby have been pushing a rather innovative marketing campaign as of late to promote their new line of ciders - the Somersby Unlimited series.

Here's another one of their rather cool ads, this time for the brand as a whole, where they tackle the question of: can men really dance? Most of us guys tend to naturally answer no to that question, this magazine's correspondents included, so Somersby went onto investigate what happens if you ask a window cleaner if he can dance, and when he says no, what might happen if you put him into a party to clean a window on the dancefloor precisely in the same manner as he would normally do as a part of his daily routine.

The results are quite surprising to say the least, check out the video below:

Somersby might be onto something here. What do you guys think?