Message from our partners - HUB Footwear

Posted by TL on 25/04/13

Dutch shoe makers HUB Footwear have made it their mission to draw inspiration for their collections from urban life, and to prove this, they're currently running a campaign called "Challenge The Obvious", featuring the following mind-blowing video clip. Basically, if you think of rock'n'roll as a lifestyle that has to do with "living on the edge", well.. Watch this!

In this video, Russian 'roofers' Vadim and Vitaliy don sneakers from HUB Footwear's newest collection and demonstrate 'roofing', a new trend they've helped start, which involves people climbing insanely high buildings without safety gear, to photograph cities from a highly (forgive the pun) unusual angle.

I would be lying if I told you I wasn't scared witless just watching the video.

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