Written by: PP on 21/11/2007 15:51:30

Don't judge a book by it's cover, is how a common English idiom goes. But yet that's exactly what I did with Demia's debut album "Insidious", only with a positive connotation. Of the endless pile of CDs I currently have stacked up next to my PC pending for review, theirs was the first one I picked in hand, simply because the artwork is outstanding, making the front cover look like a piece of an actual face with the band name and album title tattooed just above the right eye. So by looking at the artwork, I instantly knew I was going to enjoy listening to the record no matter what.

Also based on the cover, I thought the music was gonna be metal-something, and again, it turned out I was right. Demia play the kind of straightforward metal with -core elements which cannot be called original, unique or any word like that. But yet it's tightly enough recorded, so that when you put on a track like "Reciprocity", you'll undeniably be banging your head to the riffs and hooks that the band constantly throws at you. Occasionally they'll make you think of old Machine Head with their almost nu-metallic approach to songwriting (see "Sweet Salivation", "Anemonic"), while at other times band names like Chimaira, Caliban and certainly Killswitch Engage pop up.

It wouldn't be fair to any of the aforementioned bands to call anything Demia does original, but that's not the point of their record either. It functions perfectly during those times when you just wanna throw on some clean vocals meets screaming metal, without wanting to resort to an overly melodic band like Bullet For My Valentine or All That Remains. I mean there is melody within "Insidious", but it's mostly covered underneath an aggressive layer of thick, metallic riffing and brutal screaming.


Download: Gutterfly, Flaw The Immaculate, Reciprocity
For the fans of: Killswitch Engage, Soulfly, Machine Head, Chimaira
Listen: Myspace

Release date 17.09.2007
Scarlet Records
Provided by Target ApS

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