It Dies Today


Written by: AP on 24/10/2006 15:55:46

It Dies Today’s latest emo-glazed metal masturbation does nothing to better the ailing and worn-out metalcore scene, riding on the indifference to its foremost elements. No wonder then that the flagships of the genre migrate to new styles in search of the uniquity that bands like It Dies Today grease up and rape. “Sirens” suffices with such mediocrity that one wonders whether a non-commercial incentive exists. An appropriate metaphor for the amount of interest that “Sirens” is able to capture is the momentary attention paid to a speeding ambulance before fading into disregard.

It’s not all scars and bruises of course, but it is a firm step down from the promising dark emotion that the band was able to ignite with “The Caitiff Choir”. The lyrical quality has improved but the cheesy clean choruses do nothing to appreciate this. Nick Brooks’ choruses have a tendency of sounding like a poor endeavour at the pain and agony Francis Mark of From Autumn to Ashes is able to vocalize and end up doing more harm than justice to the mood of the album. “A Constant Reminder” manages to whip up some aggression and true metalcore-feel, but the subsequent emotional nightmare that is the rest of the album makes the opening track seem a desperate attempt at redemption. If the entire album had even a fraction of the energy and brute of “A Constant Reminder”, at least the album would have an identity. One song is not enough to account for ten mistakes, which leads me to dub “Sirens” a one hit wonder.

The circular logic that “if they could do it, we can do it” reveals where It Dies Today took a wrong turn. It is true that several metalcore bands have succeeded in establishing a near-cult status for themselves, but this is solely derived from their ability to differentiate themselves from the rest. Although one of the key attributes of metalcore is the inclusion of clean passages, the overuse thereof leads “Sirens” to resemble an average emo act that experiments with dangerous screams to try and foster an extreme, underground niche, so that its fan base can boast with nonconformity. Ironically, It Dies Today fails in this, too. “Sirens” is still too extreme for mainstream but too banal to impact the underground scene. “Sirens” is a tired, forced effort from a band that should have died yesterday.


Download: A Constant Reminder
For the fans of: Atreyu, Diecast
Listen: Myspace

Release date 17.10.2006
Provided by Target ApS

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