You Reap What You Sow (demo)

Written by: PP on 08/11/2009 17:32:52

Helsinki, Finland based trio Hittegods are out shopping for a record label with their fourth demo "You Reap What You Sow", featuring four brand new songs produced by Finnish "hard rock legends" Peer Günt member Olli Kykkänen. If you haven't ever heard of the group, don't worry, because neither have I. But apparently they've put out nine albums since 1985 so that must count for something. Maybe the reason why this demo sounds so old school is because the dude's band comes from that era?

Neil Young, Judas Priest and AC/DC have all certainly been an inspiration to Hittegods based on the four songs on offer here. The title track opens the record with some medium tempo classic rock'n'roll riffs straight from the 70s and 80s. It's a decent track but it pales in comparison with the bands it references. "Live And Learn" is a ballad, and this is a territory where I feel that Hittegods are at their best. The classic 80s hard rock style reminds me of the ballads by bands like Bon Jovi, clearly written with the old school arena rock in mind. "Now And Forever" continues with an AC/DC style retro rock riff, but it shares the same problem as every song on the record: it's completely devoid of any punch and energy. It has the sound of a band that's content just playing music because they think it's fun but without the burning desire that lead into the aforementioned bands becoming the massive arena outfits they are today. That's why I have a hard time figuring out exactly which label would sign a band that's essentially playing music for old people, as one reviewer put it. They don't even have a Myspace profile for God's sake (I didn't find one at least). The era when bands like AC/DC evolved from grassroots level is long gone and I honestly don't believe it's ever coming back, rendering Hittegods a rather pointless project for anyone else but themselves.


Download: Live And Learn
For the fans of: Neil Young, AC/DC
Listen: Official Website

Release date 04.06.2009

No Myspace profile = no music player in review

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